Sydney, October 7, 2003 – Strategic asset management software company, MRO Software, has appointed Max Australia as its public relations consultancy for Australia and New Zealand, effective immediately.

The appointment follows a competitive PR review with seven agencies pitching for the business. MRO Software chose Max Australia for its senior team and comprehensive understanding of both the IT market and the large number of vertical markets in which MRO Software’s customer base lies.

"The chemistry with Max’s account team and the team’s understanding of MRO Software's offerings and specific challenges were key factors in our decision," said Rochelle Vincent, Marketing Manager for MRO Software, Australia and New Zealand.

"Max’s experience in the software and business areas, and the enthusiasm and expertise of its team will ensure MRO Software’s success in further developing our relationships and profile with the media and being recognised as an industry leader in strategic asset management solutions."

The account will be managed by Fiona Martin, Account Director at Max Australia. Working with MRO Software’s marketing team, Max will focus on increasing MRO Software’s brand awareness in the traditional IT, enterprise and vertical industry markets.

"MRO Software is number one in the strategic asset management software market and is doing some exciting things with its customers. We are thrilled to be working with MRO Software and aim to strengthen their profile in Australia and New Zealand," said Fiona Martin, Account Director for Max Australia.

Effective immediately, all media enquiry’s relating to MRO Software will be handled directly by Max Australia on 02 9954 3492.